BMW - Corporate Sales Presentation

Brief:
To produce a brochure, in support of the recently designed BMW Corporate Sales Presentation, for use by dealers and fleet salesmen when presenting new models and plans to potential buyers.

Result:
The document uses the strapline 'Clearly distinctive' presenting BMW in a light familiar to both employees and customers, using stylish imagery, focusing heavily on the design features and inherent values of the BMW brand.

The imagery, typography and layout used all serve to support these values, esuring paroty between all collateral produced for this project, and indeed BMW Corporate Sales as an entity.

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